End of the War – “The Last Hurrah”
In 1946, it was announced that the first movie theatre in 20 years was
to be erected on Canal Street.
On February 7, 1947, the Joy Theatre opened at a cost of $275,000
and seated 1,250 patrons. The ultra-modern theatre was to be
equipped with a “crying room” – the first of its kind in New Orleans.
The Joy was built by long-time theatre operators Joy Houck (the
Theatre’s namesake) and Levere Montgomery, Sr. and the Architect
was B. W. Stevens.
The Joy would be home to Universal Pictures, which at that time was
one of the smaller of the major film companies. “Lover Come Back” with
Lucille Ball was the opening feature with Dan Duryea live on stage.
Throughout the 1950’s and early ‘60’s, Universal made some well
known films such as “The Egg and I,” which started the Ma & Pa Kettle
series. Others include “Tammy and the Bachelor,” “Imitation of Life,”
“Operation Petticoat” and Rock Hudson films like “Pillow Talk,” and
“Come September,” and the Joy featured them all.
